在超级社交媒体平台上宣传替代癌症治疗方法和方法:内容分析 内容分析
Marco Zenone1, Jeremy Snyder2, Jean-Christophe Bélisle-Pipon2
1Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London, United Kingdom.
JMIR infodemiology
|May 31, 2023
概括
替代癌症提供者在Meta平台上广泛宣传科学上没有支持的治疗方法,经常模仿合法医疗提供者. 这些广告利用患者的希望,强调未经证实的治疗方法和长寿要求.
科学领域:
- 在瘤学瘤学.
- 数字健康数字健康
- 医学伦理 医学伦理
背景情况:
- 与传统疗法相比,替代性癌症治疗具有更高的死亡风险.
- 事证据表明,社交媒体被用于推广替代癌症治疗方法,但范围尚不清楚.
- 迫切需要调查社交媒体平台上关于替代癌症治疗的广告.
研究的目的:
- 在Meta平台 (Facebook,Instagram,Messenger,观众网络) 上系统分析替代癌症治疗提供者的广告活动.
- 确定付费替代癌症治疗广告的存在,策略和信息.
- 评估这些广告中替代治疗方法的有效性是如何描绘的.
主要方法:
- 在2021年12月6日至12日期间,通过Meta广告库收集了来自替代癌症诊所的活跃广告.
- 收集的数据包括广告ID,URL,状态,日期,广告主名称和广告视觉效果 (图像/视频).
- 进行内容分析以评估沟通策略,声称的益处和疗效描述.
主要成果:
- 确定了来自11家诊所的310个付费广告,在Meta平台上推广替代癌症治疗.
- 主要的广告策略包括冒充合法供应商 (93.2%),针对那些选择有限的供应商 (65.5%),以及使用客户评价 (54.2%).
- 25.8%的广告声称他们的治疗方法可以治愈癌症或延长生命,经常引用"替代"和"自然"的方法.
结论:
- 替代性癌症提供者利用Meta广告来推销未经证实的治疗方法,经常被视为合法的医疗选择.
- 广告利用患者的希望通过证词和治疗的说法,尽管缺乏科学支持.
- 推对Meta上的医疗广告主进行强制性人为主导授权,并进一步研究平台与公共卫生利益冲突.
关键词:
脸书 脸书 脸书 脸书在Instagram上使用Instagram.使者的使者,使者的使者,使者的使者,使者的使者.在这里,我们可以看到MetaMetaMetaMetaMeta.广告广告广告广告广告广告广告广告广告癌症 癌症 癌症 癌症 癌症癌症治疗 治疗 治疗 癌症剥削 剥削 剥削 使用这是虚假的希望,虚假的希望.传染病学是传染病学.错误的信息 错误的信息在线健康信息在线健康信息社交媒体 社交媒体更多相关视频
07:47Author Spotlight: Unveiling Transmembrane Protein Family-Related Markers in Gastric Cancer and Implications for Targeted Therapies
Published on: September 15, 2023
1.5K
08:53Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
Published on: May 31, 2019
5.2K
相关概念视频
Cancer Therapies
7.8K
Cancer therapies are various modes of treatment, such as surgery, radiation therapy, and chemotherapy that are administered to cancer patients.
However, cancer treatments can pose several challenges, as therapies used to kill cancer cells are generally also toxic to normal cells. Moreover, cancer cells mutate rapidly and can develop resistance to chemical agents or radiation therapy. Besides, all types of cancer cells may not respond to the same therapy. Some cancer cells respond to one...
However, cancer treatments can pose several challenges, as therapies used to kill cancer cells are generally also toxic to normal cells. Moreover, cancer cells mutate rapidly and can develop resistance to chemical agents or radiation therapy. Besides, all types of cancer cells may not respond to the same therapy. Some cancer cells respond to one...
7.8K
Adaptive Mechanisms in Cancer Cells
5.9K
Cancer cells accumulate genetic changes at an abnormally rapid rate due to the defects in the DNA repair mechanisms. From an evolutionary perspective, such genetic instability is advantageous for cancer development. Mutant cell lines accumulate a series of beneficial mutations that contribute to their progression into cancer.
Some of the advantages that cancer cells have on normal cells include - enhanced ability to divide without terminally differentiating, induce new blood vessel formation,...
Some of the advantages that cancer cells have on normal cells include - enhanced ability to divide without terminally differentiating, induce new blood vessel formation,...
5.9K
Targeted Cancer Therapies
7.7K
The targeted cancer therapies, also known as “molecular targeted therapies,” take advantage of the molecular and genetic differences between the cancer cells and the normal cells. It needs a thorough understanding of the cancer cells to develop drugs that can target specific molecular aspects that drive the growth, progression, and spread of cancer cells without affecting the growth and survival of other normal cells in the body.
There are several types of targeted therapies against...
There are several types of targeted therapies against...
7.7K
Cancer Survival Analysis
402
Cancer survival analysis focuses on quantifying and interpreting the time from a key starting point, such as diagnosis or the initiation of treatment, to a specific endpoint, such as remission or death. This analysis provides critical insights into treatment effectiveness and factors that influence patient outcomes, helping to shape clinical decisions and guide prognostic evaluations. A cornerstone of oncology research, survival analysis tackles the challenges of skewed, non-normally...
402
Cancer Prevention
6.2K
Several factors can increase the risk of cancer in an individual. About 50% of cancer cases can be prevented by adopting a healthy lifestyle, regular exercise, eating healthy, and following a modest cancer prevention diet. Epidemiological studies have consistently shown that populations with vegetable and fruit-rich diets have reduced the incidence of cancer. On the other hand, populations who have a diet rich in animal fat, red meat, junk food, or high calories are predisposed to cancer.
Some...
Some...
6.2K
mTOR Signaling and Cancer Progression
3.8K
The mammalian target of rapamycin or mTOR protein was discovered in 1994 due to its direct interaction with rapamycin. The protein gets its name from a yeast homolog called TOR. The mTOR protein complex in mammalian cells plays a major role in balancing anabolic processes such as the synthesis of proteins, lipids, and nucleotides and catabolic processes, such as autophagy in response to environmental cues, such as availability of nutrients and growth factors.
The mTOR pathway or the...
The mTOR pathway or the...
3.8K
