通过热映射任务评估对烟草警告的注意力
Andrea C Johnson1, Melissa Mercincavage2, Valentina Souprountchouk1
1Department of Psychiatry, Perelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania; Tobacco Center of Regulatory Science (TCORS), Annenberg School of Communication, University of Pennsylvania-Rutgers University, Philadelphia, Pennsylvania.
American journal of preventive medicine
|May 31, 2023
概括
这项研究表明,更多地关注烟草警告标签,尤其是图片标签,可以降低年轻成年人使用香烟的可能性. 在线热图是一个可行的方法来衡量对这些警告的关注.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 营销科学 营销科学
背景情况:
- 关注烟草警告标签对于了解其影响至关重要,通常通过眼睛跟踪来衡量.
- 自我报告在线方法为评估注意警告标签提供了可扩展的替代方案.
- 这项研究使用热映射任务探索了人们对香烟营销警告的关注.
研究的目的:
- 通过在线热映射任务,评估年轻人对香烟营销上的烟草警告标签的关注程度.
- 确定注意警告标签和可信度,使用意愿和使用烟草制品的意图等结果之间的关系.
- 评估热图的适用性作为在线样本中的注意力代理.
主要方法:
- 1,608名年轻成年人 (18-30岁) 通过亚马逊机械土耳其人招募.
- 一个2x3的主题之间的因数设计让参与者接触到不同的背景和烟草广告中的警告.
- 通过自我报告的警告选择频率和时间来运行注意力;结果包括可信度,使用意愿和使用香烟的意图.
主要成果:
- 对警告 (频繁和早期) 的注意力增加与广告的更高可信度有关.
- 更多的注意力与更低的愿意使用广告香烟和更低的意图定期和低尼古丁香烟使用有关.
- 具体来说,与早期的注意力相比,频繁的注意力与意愿和意图的减少有更强烈的关联.
结论:
- 图形警告引起了更多的关注,与减少烟草使用意图相关联.
- 在线热映射任务被证明是衡量在线样本中年轻成年人的注意力的合适代理.
- 研究结果支持使用注意力指标来评估烟草警告标签的有效性.
相关概念视频
01:19Assessing Body Temperature - Temporal Artery
598
Here is a stepwise guide to assessing the body temperature at the temporal artery using a temporal artery thermometer
Step 1: Perform hand hygiene and don a fresh pair of gloves to prevent cross-infection and ensure patient safety.
Step 2: Explain the procedure to the patient to establish trust. Clear communication establishes trust with the patient, ensures they understand what to expect, promotes cooperation, and enhances comfort during the procedure.
Step 3: Assess the patient's...
Step 1: Perform hand hygiene and don a fresh pair of gloves to prevent cross-infection and ensure patient safety.
Step 2: Explain the procedure to the patient to establish trust. Clear communication establishes trust with the patient, ensures they understand what to expect, promotes cooperation, and enhances comfort during the procedure.
Step 3: Assess the patient's...
598
01:14Assessing Body Temperature - Oral
785
Here are the steps to accurately measure oral temperature using an electronic thermometer:
Step 1:
Start by practicing proper hand hygiene to prevent the spread of microorganisms.
Step 2:
Take the thermometer out of the charging unit, switch it on, and wait for the ready sign.
Step 3:
Gently slide the probe cover until a click is heard. This simple action prevents cross-contamination and ensures the correct placement of the probe cover.
Step 4:
Instruct the patient to open their mouth and place...
Step 1:
Start by practicing proper hand hygiene to prevent the spread of microorganisms.
Step 2:
Take the thermometer out of the charging unit, switch it on, and wait for the ready sign.
Step 3:
Gently slide the probe cover until a click is heard. This simple action prevents cross-contamination and ensures the correct placement of the probe cover.
Step 4:
Instruct the patient to open their mouth and place...
785
01:27Assessing Body Temperature - Rectal
5.0K
Rectal temperature measurement is considered the most precise method for assessing core body temperature and typically registers higher than oral temperature. For adults, the rectal thermometer should be inserted 1 to 1.5 inches into the rectum to obtain the most accurate reading.
Follow these steps for rectal temperature assessment:
Step 1: Perform hand hygiene and don clean gloves to prevent cross-infection.
Step 2: Position the patient in a side-lying position to better visualize the rectal...
Follow these steps for rectal temperature assessment:
Step 1: Perform hand hygiene and don clean gloves to prevent cross-infection.
Step 2: Position the patient in a side-lying position to better visualize the rectal...
5.0K
01:20Assessment of Ventilation I: Respiratory Rate
1.2K
Assessment of Ventilation
A Ventilation assessment is critical for monitoring a patient's health status. Respiration, one of the most accessible vital signs, provides insights into the function of numerous body systems and can indicate serious health issues, such as brainstem injuries from head trauma.
Critical Guidelines for Assessing Ventilation:
A Ventilation assessment is critical for monitoring a patient's health status. Respiration, one of the most accessible vital signs, provides insights into the function of numerous body systems and can indicate serious health issues, such as brainstem injuries from head trauma.
Critical Guidelines for Assessing Ventilation:
1.2K
01:14Assessing Body Temperature - Tympanic membrane
629
Assessing tympanic membrane temperature involves using a tympanic membrane thermometer (TMT). Here is a step-by-step guide:
Step 1: Begin by practicing good hand hygiene to prevent the transmission of microorganisms.
Step 2: Turn on the thermometer and wait until the ready sign appears on the screen to ensure accurate measurement.
Step 3: Slide the probe cover in place to prevent cross-contamination.
Step 4: Instruct the patient to tilt their head to the side for comfort and check for cerumen...
Step 1: Begin by practicing good hand hygiene to prevent the transmission of microorganisms.
Step 2: Turn on the thermometer and wait until the ready sign appears on the screen to ensure accurate measurement.
Step 3: Slide the probe cover in place to prevent cross-contamination.
Step 4: Instruct the patient to tilt their head to the side for comfort and check for cerumen...
629
01:14Assessing Body Temperature - Axilla
625
Procedural Guide for Assessing Axillary Body Temperature using a Digital Thermometer:
Step 1: Perform hand hygiene and put on clean gloves to maintain infection control and prevent cross-contamination.
Step 2: Prepare the patient by explaining the procedure to ensure understanding and cooperation. Ensure privacy, expose the axilla, and inform the patient that minimal movement is crucial for an accurate reading.
Step 3: Adjust the patient’s clothing to expose only the axilla. It minimizes...
Step 1: Perform hand hygiene and put on clean gloves to maintain infection control and prevent cross-contamination.
Step 2: Prepare the patient by explaining the procedure to ensure understanding and cooperation. Ensure privacy, expose the axilla, and inform the patient that minimal movement is crucial for an accurate reading.
Step 3: Adjust the patient’s clothing to expose only the axilla. It minimizes...
625