什么时候消费者喜欢过于精确的关于投资回报的信息?
Eleonore Batteux1, Avri Bilovich1, Zarema Khon2
1Department of Clinical, Health and Educational Psychology, University College London.
Journal of experimental psychology. Applied
|June 1, 2023
概括
由于准确的回报数据,消费者经常误解投资不确定性. 准确的预测增加了投资信心,特别是当涉及到潜在的损失时,但这种偏好随着经验的增长而消失.
科学领域:
- 行为经济学是一种行为经济学.
- 消费者心理学 消费者心理学
- 决策科学 决策科学 决策科学
背景情况:
- 消费者经常遇到投资回报以高精度呈现.
- 这种精确性可能会掩盖投资固有的不确定性,导致误解.
- 过度依赖精确的数字信息可能会影响消费者投资决策.
研究的目的:
- 调查消费者是否被精确的投资预测所吸引.
- 确定精度是否抵消了投资决策中的感知不确定性.
- 确定影响消费者偏好精确与基于范围的预测的条件.
主要方法:
- 进行了五项激励实验,比较消费者在精确预测和范围之间的选择.
- 操纵了预期投资增长的呈现 (精确与范围).
- 在联合评估下评估的投资偏好,以及范围包括潜在损失时.
主要成果:
- 消费者更喜欢和投资于准确的预测,当与范围一起呈现时.
- 当范围包括潜在的损失时,这种偏好就加剧了,从而提高了投资信心.
- 即使参与者被告知投资不确定性,这种影响仍然存在.
- 经历预期和实际增长之间的差异减少了对准确预测的偏好.
结论:
- 准确的投资预测可以增强消费者信心和投资,特别是在特定条件下,如与范围和潜在损失框架的联合评估.
- 了解这些条件对于金融沟通和减轻潜在偏见至关重要.
- 预期和结果之间的差异是消除精确性吸引力的关键.
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