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消费者对冷即食食品的态度和看法:一项跨国研究
Nada Smigic1, Sibel Ozilgen2, Vicente M Gómez-López3
1Faculty of Agriculture, University of Belgrade, Belgrade, Serbia.
概括
消费者行为影响食物传播疾病的风险. 这项研究确定了"谨慎的消费者"更喜欢预包装的即食 (RTE) 食品和"不关心的消费者"选择新鲜切割的RTE食品,揭示了不同的风险水平.
科学领域:
- 食品安全 食品安全
- 消费者行为分析 消费者行为分析
- 跨国研究跨国研究
背景情况:
- 食物传播疾病是一个重大的公共卫生问题.
- 了解消费者对高风险食品的处理对于预防策略至关重要.
- 准备食用 (RTE) 食品带来了独特的食品安全挑战.
研究的目的:
- 分析跨国消费者对食品安全的看法.
- 在高风险食品处理方面确定不同的消费者集群.
- 为制定针对性预防战略提供信息,以确保安全的RTE食品消费.
主要方法:
- 九个国家的消费者观念的跨国分析.
- 集群分析以根据行为和态度识别消费者群.
- 评估与即食 (RTE) 食品消费相关的自我报告实践.
主要成果:
- 确定了两个消费者集群:"谨慎的消费者"和"不关心的消费者".
- "谨慎的消费者" (波斯尼亚和黑塞哥维那,印度,波兰,葡萄牙,西班牙,土耳其) 倾向于预包装的RTE食品,表现出较低风险的做法.
- "不关心的消费者" (克罗地亚,塞尔维亚,斯洛文尼亚) 喜欢新鲜切割的RTE食品,表现出更有风险的行为.
结论:
- 消费者行为和食品处理实践在不同国家之间存在很大差异.
- 识别消费者集群是定制有效食品安全干预措施的关键.
- 需要有针对性的战略来减轻与RTE食品消费相关的食物传播疾病风险.
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