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影响愿意为安全食品支付额外费用的因素
MinSook Kyung1, DongYoung Kim1, Sunny Ham1
1Department of Food and Nutrition, Yonsei University, Seoul 03722, Korea.
Nutrition research and practice
|June 2, 2023
概括
消费者愿意为安全食品支付费用,这取决于人口统计和参与度. 教育和收入等因素显著影响购买安全食品的决策.
科学领域:
- 消费者行为研究研究
- 食品安全经济学 食品安全经济学
- 社会经济分析 社会经济分析
背景情况:
- 由于COVID-19等流行病加剧了公众对健康和安全的兴趣,人们对食品安全的关注也增加了.
- 了解消费者对食品安全的看法和行为对于公共卫生和行业战略至关重要.
研究的目的:
- 分析韩国消费者参与食品安全和主观评价的情况.
- 为了比较人口和社会经济特征如何影响愿意支付安全食品的意愿.
主要方法:
- 利用了2020年食品消费者行为调查 (韩国农村经济研究所) 的数据.
- 分析了6355名成年家庭成员 (19至75岁) 的数据,使用描述性统计,一般线性模型,k-means集群和多重回归.
主要成果:
- 愿意为安全食品支付额外费用受到教育,职业,收入,年轻家庭成员的存在以及个人对食品安全的参与的影响.
- 对于低食品安全参与度的消费者来说,性别,年龄和收入是重要的因素. 对于那些参与度高的人来说,教育和年轻家庭成员的存在是显著的.
结论:
- 根据消费者特征和参与程度,影响购买安全食品的意愿因素存在显著差异.
- 调查结果为工业和政府提供了实用的见解,以制定有针对性的战略,以加强食品安全管理.
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