一个查询理论关于吸引力效应的解释
Neo Poon1, Ashley Luckman2, Andrea Isoni3
1Warwick Business School, University of Warwick, United Kingdom; Bristol Medical School, University of Bristol, United Kingdom.
Cognition
|June 3, 2023
概括
这项研究将查询理论扩展到多个选择,表明产生顺序影响决策的原因. 操纵理性顺序因果地影响了吸引力效应,支持了这一理论.
科学领域:
- 决策科学 决策科学 决策科学
- 认知心理学 认知心理学
- 行为经济学是一种行为经济学.
背景情况:
- 查询理论通过产生理性来解释决策.
- 吸引力效应是一种经典的选择现象.
- 现有查询理论主要涉及二进制选择.
研究的目的:
- 将查询理论扩展到多替代选择.
- 调查理性生成顺序在决策中的作用.
- 将扩展理论应用于吸引力效应.
主要方法:
- 一般化查询理论指标用于多替代选择.
- 进行了两个实验 (N=261,N=703) 操纵理性生成顺序.
- 使用双向理性编码协议来分析理性价值.
主要成果:
- 目标选项的理由早些时候和更频繁地产生.
- 产生理性的顺序显著影响了吸引力效应.
- 理由价值分析支持查询理论的预测.
结论:
- 查询理论为理解多替代选择提供了一个强大的框架.
- 推理过程及其顺序是选择行为的关键决定因素.
- 该框架适用于复杂决策中的高级别审议.
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