通知如何影响与行为改变应用程序的参与:微随机试验的结果
Lauren Bell1,2, Claire Garnett3, Yihan Bao4
1Department of Medical Statistics, The London School of Hygiene and Tropical Medicine, London, United Kingdom.
JMIR mHealth and uHealth
|June 9, 2023
概括
通知显著增加了减少酒精消费的应用程序参与度. 虽然短期影响很强,但长期参与需要进一步优化行为改变应用程序.
科学领域:
- 数字健康数字健康
- 行为科学 行为科学
- 公共卫生 公共卫生
背景情况:
- 饮酒少应用程序旨在减少英国成年人的酒精消费.
- 每日通知对用户参与的因果影响以前是未知的.
- 开发了新的消息,以增强用户对应用互动的动机.
研究的目的:
- 为了估计通知对近期参与"少饮酒"应用程序的因果关系.
- 探索通知效应如何随着时间的推移而改变.
- 为应用程序的通知策略提供优化策略的信息.
主要方法:
- 一个微随机试验 (MRT) 将通知与没有通知进行了比较.
- 用户每天被随机分配,接受标准,新或没有消息.
- 包括标准包括高风险饮酒状态和英国居民身份.
主要成果:
- 通知在接下来的一个小时内将应用程序打开的概率提高了3.5倍.
- 标准和新消息都显示出类似的有效性.
- 在通知组之间没有观察到分离时间的显著差异.
结论:
- 通知强烈影响了与饮酒少应用程序的短期参与.
- 定向通知可以提高"即时"用户参与度.
- 需要进一步的研究来改善长期的用户参与和持续的行为改变.
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