与年轻成年人参与反vapingInstagram帖子的意图相关的特征
Jessica Liu1, Donghee N Lee2, Elise M Stevens2
1Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, Boston, MA 02115, USA.
概括
使用电子烟的年轻人更多地参与社交媒体平台,如Twitter和TikTok. 社交媒体宣传活动强调电子烟的危害,可以有效地在这些平台上接触到年轻人.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 数字健康数字健康
背景情况:
- 年轻人是电子烟使用和社交媒体参与的关键人口.
- 了解影响参与反吸烟内容的因素对于公共卫生干预至关重要.
研究的目的:
- 为了确定与年轻成年人参与反吸烟Instagram帖子相关的行为和社会人口因素.
- 探索电子烟使用与年轻成年人社交媒体习惯之间的关系.
主要方法:
- 一项在线实验研究调查了459名年轻成年人 (18-30岁) 关于他们对反吸烟Instagram帖子的参与意图.
- 后勤和Poisson回归分析检查了社会人口统计学,烟草使用,社交媒体使用和参与结果之间的关联.
主要成果:
- 更高的社交媒体使用 (网站数量,每日使用) 与更多的意图参与反vaping帖子相关.
- 过去30天的电子烟使用者报告说,他们使用的Twitter,TikTok以及更多的社交媒体平台的使用率更高.
结论:
- 关于vaping危害的社交媒体活动显示出吸引年轻成年观众的潜力.
- 传播策略应该利用年轻人 (例如,Twitter,TikTok) 喜欢的平台,并考虑电子烟使用状态.
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