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消费者对豆类的态度:衡量隐含的影响
Juliana Melendrez-Ruiz1, Gaëlle Arvisenet1, Marie Dubot2
1Centre des Sciences du Goût et de l'Alimentation, Institut Agro Dijon, CNRS, INRAE, Université Bourgogne, F-21000 Dijon, France.
Nutrients
|June 10, 2023
概括
法国消费者对豆类的暗示态度比对谷物更为负面,这可能解释了他们消费量较低的原因. 这项研究使用了一种新的分类任务来揭示潜意识的食物偏好.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者心理学 消费者心理学
- 营养科学 营养科学
背景情况:
- 了解消费者态度对于促进更健康和可持续的饮食至关重要.
- 以前的态度测量 (例如,问卷) 容易产生社会可取性偏见,可能不反映真实,无意识的感受.
- 隐含的态度或自动的关联是食物选择和采用的关键驱动因素.
研究的目的:
- 为了比较法国消费者对豆类和谷物的隐性态度.
- 调查可能影响采用基于脉冲的饮食的潜意识偏见.
- 为食品消费模式中隐性态度的作用提供经验证据.
主要方法:
- 使用排序配对特征任务 (SPFT) 来测量自动关联.
- 参与者迅速分类刺激,将豆类或谷物图像与积极或消极的形容词配对.
- 评估反应时间和错误率,以推断隐性关联的强度.
主要成果:
- 豆类和负形容词的对被排序的速度明显快于谷物和负形容词的对.
- 谷物和积极形容词的对比较快,而不是豆类和积极形容词的对.
- 与豆类和负面形容词相比,谷物和负面形容词之间发生的错误关联更频繁.
结论:
- 这项研究首次证实了法国消费者对豆类的消极暗示态度.
- 这些消极的隐性态度可能有助于观察到较低的豆类消费率.
- 隐式态度测量为了解超越意识意识的食物偏好提供了一个有价值的工具.
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