对印尼数字卫生服务的感知价值和社会影响的感知研究
Bungaran Panggabean1, Budi Suharjo2, Ujang Sumarwan3
1School of Business, IPB University, Bogor, Indonesia.
The International journal of risk & safety in medicine
|June 11, 2023
概括
数字健康服务提供时间节省和方便等感知价值,受社会因素的影响. 低信任阻碍了印尼的采用,尽管有潜在的好处.
科学领域:
- 数字健康数字健康
- 医疗卫生技术 技术 技术
- 远程医疗远程医疗
背景情况:
- 随着COVID-19的流行,医疗技术和远程医疗服务的增长加速了.
- 尽管电子商务的普及率很高,但印度尼西亚数字医疗服务的利用率仍然很低.
- 远程医疗的主要功能包括远程咨询,电子诊断,电子处方和电子药房.
研究的目的:
- 评估感知价值和社会影响对使用数字卫生服务的意图的影响.
- 评估用户的看法,以了解印尼市场的采用障碍.
主要方法:
- 使用通过谷歌表单分发的4点利克特比例调查问卷进行描述方法.
- 从364个完整的回复中收集的数据,使用Microsoft Excel和SPSS进行分析.
- 通过项目总相关性和Cronbach的Alpha证实了有效性和可靠性.
主要成果:
- 只有24%的受访者使用过数字医疗服务,其中Halodoc是首选的平台 (92%).
- 电话咨询是使用最多的服务.
- 平均得分表明对价值的认识 (3.16) 比社会影响 (2.86) 高.
结论:
- 感知价值,包括时间/成本节省和便利性,驱动数字健康的采用,独立于之前的用户体验.
- 来自家庭,朋友和媒体的社会影响对收养意图产生积极影响.
- 采用的一个重要障碍是潜在用户的低水平的信任.
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