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TikTok:对抗生素教育的机会?
Emma Evans1, Lauren Biehle Gory2, Aislinn O'Kane3
1Department of Veterans Affairs.
Innovations in pharmacy
|June 12, 2023
概括
医疗保健专业人员在TikTok上创造了比非专业人员更可靠的抗生素信息. 需要更多健康专家的验证内容来打击错误信息并改善患者教育.
科学领域:
- 社交媒体 卫生 沟通 沟通
- 抗微生物药物管理委员会
- 数字健康素养 数字健康素养
背景情况:
- 像TikTok这样的社交媒体平台越来越多地用于传播健康信息.
- 抗菌素耐药性 (AMR) 是日益严重的公共卫生威胁,需要有效的患者教育.
- 评估TikTok上的健康信息质量对于打击错误信息至关重要.
研究的目的:
- 评估TikTok上与抗生素相关的内容的有效性和可靠性.
- 为了比较医疗保健专业人员 (HCP) 与非医疗保健专业人员创建的视频的质量.
- 为利用社交媒体在抗菌药物管理中的战略提供信息.
主要方法:
- 在TikTok的系统搜索"抗生素"在2021年3月产生了300个视频.
- 视频被分析为喜欢,疾病状态,药物,教育目标和创作者类型 (HCP与非HCP).
- 使用DISCERN评分来评估视频可靠性;统计分析包括千平方和曼-惠特尼U测试.
主要成果:
- 与非医疗人员相比,医疗人员制作的视频显示出明显更高的有效性和可靠性 (平均DISCERN分数为1.65和1.17,p < 0.00001).
- 医疗人员创建的视频更相关,目标更明确,更平衡.
- 尽管质量更高,但大多数视频 (n=224) 是非医疗保健人员制作的.
结论:
- 医疗保健专业人员在TikTok上比非专业人员产生更可靠的抗生素信息.
- 虽然HCP创造了更高质量的内容,但非HCP主导了平台.
- 医务人员在TikTok上的参与度增加可以提高患者教育和打击健康错误信息.
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