"说出你的意思!" 调查美国职业体育队的#BlackLivesMatter声明
Dae Hee Kwak1, Sean Pradhan2, Zhjing Chen1
1Department of Sport Management, University of Michigan, Ann Arbor, MI, United States.
Frontiers in sports and active living
|June 12, 2023
概括
专业体育队在乔治·弗洛伊德去世后发表了关于种族不公正的声明. 分析显示,各联盟的黑人生命重要 (BLM) 消息内容和单词数量存在差异,NFL使用的负面情绪较少.
科学领域:
- 体育管理与传播
- 体育社会学运动的社会学.
- 种族正义研究种族正义研究
背景情况:
- 乔治·弗洛伊德的死亡催化了黑人生命重要 (BLM) 的广泛活动.
- 美国的职业体育组织发表了关于种族不平等和社会不公正的声明.
研究的目的:
- 分析黑人生命重要 (BLM) 声明的内容和字数.
- 在Twitter上比较来自美国职业棒球大联盟 (MLB),美国国家篮球协会 (NBA),美国国家足球联盟 (NFL) 和美国国家曲棍球联盟 (NHL) 的球队的声明.
主要方法:
- 对四大男子职业体育联盟所有球队的官方声明进行文字分析.
- 对陈述单词数量的定量分析.
- 对陈述内容的定性分析,包括情绪和关键字的使用.
主要成果:
- 在MLB,NBA,NFL和NHL中观察到BLM声明的内容和单词数量存在显著差异.
- 国家橄球联盟 (NFL) 球队的声明表现出一种倾向,即避免明确使用负面情绪的词语,例如"种族主义".
- 与其他联盟相比,NFL的声明更频繁地使用了以行动为导向的术语,包括"支持"",倾听"和"对话".
结论:
- 关于种族不公正的沟通策略在主要的职业体育联盟之间有很大的差异.
- 美国橄球联盟 (NFL) 的做法侧重于在他们的BLM声明中使用较少的对抗性语言,更多地关注参与条款.
- 结果提供了体育组织在社会正义运动期间的公共关系的见解,并建议未来研究的途径.
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