使用道德基础理论探索政治公关专业人员的伦理学
Oxana Mikhaylova1, Roman Abramov1,2,3
1Faculty of Social Sciences, HSE University, Moscow, Russian Federation.
PloS one
|June 12, 2023
概括
本研究引入了分析政治公共关系伦理学的多维框架. 俄罗斯政治公关专业人员利用各种道德基础,在他们的话语中,关心/伤害和权威/尊重的基础较少出现.
科学领域:
- 政治科学 政治科学是指政治学.
- 沟通研究 沟通研究
- 伦理学 伦理学 伦理学
背景情况:
- 政治公共关系 (PR) 的专业道德是复杂的,往往过于简单.
- 之前的研究已经对公关伦理进行了单一的研究,忽视了道德决策的细微差别.
- 需要一个全面的理论方案来捕捉政治公关中道德推理的多面性质.
研究的目的:
- 提出一个多维理论方案来分析政治公关中的职业道德.
- 研究道德基础理论的应用,以了解在这个领域的道德决策.
- 探索俄罗斯政治公关行业中具体的道德推理模式.
主要方法:
- 利用道德基础理论作为一个多维框架.
- 与后苏联俄罗斯政治公关行业的领导人进行了16次深入采访.
- 数据收集发生在2018年3月至2020年4月期间.
主要成果:
- 俄罗斯政治公关专家展示了使用所有五个道德基础.
- "关心/伤害"和"权威/尊重"的道德基础在他们的叙述中不常被引用.
- 这项研究为提出的多维伦理分析提供了经验证据.
结论:
- 提出的多维理论方案为研究政治公关伦理提供了更强大的方法.
- 调查结果揭示了俄罗斯政治公关专业人员的道德推理的具体模式.
- 这项研究为俄罗斯政治公关行业的伦理格局提供了有价值的,不充分记录的见解.
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