一个4D理论框架来衡量Twitter上特定主题的影响:饮食推文的开发和可用性研究
Lingchao Mao1, Emily Chu2, Jinghong Gu3
1Milton Stewart School of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta, GA, United States.
Journal of medical Internet research
|June 13, 2023
概括
一个新的框架测量了对健康主题的推特的影响力,确定了世界卫生组织和AHA等顶级影响者. 这有助于公共卫生机构完善社交媒体策略,以获得更大的影响力.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体分析
背景情况:
- 社交媒体是促进健康的关键,但像Twitter这样的平台上的有效策略仍然不清楚.
- 现有的分析影响力的工具缺乏一个整合的,公开可访问的框架.
- 需要了解如何在社交媒体上最好地传播健康信息.
研究的目的:
- 开发一个理论框架来衡量特定主题的Twitter用户影响力.
- 通过分析饮食推特来评估框架的可用性.
- 支持公共卫生机构优化社交媒体传播策略.
主要方法:
- 根据活动,优先级,原创性和受欢迎程度制定了统一的框架来衡量影响力.
- 框架可以在不需要私人Twitter访问的情况下进行可视化和计算.
- 通过对饮食推文的案例研究证明了可用性,将其与传统的影响力措施进行比较.
主要成果:
- 从2006年到2022年,分析了超过50万条饮食的推文.
- 确定了最具影响力的人:世界卫生组织,美国心脏协会,联合国粮农组织和WASH.
- 突出了传播策略的各种优势,以及影响者之间独特的推特模式.
结论:
- 该框架与传统的影响力衡量标准保持一致,并通过四个关键维度加强分析.
- 为公共卫生实体提供可量化的见解,以改进社交媒体活动.
- 适用于各种健康主题,帮助决策者最大限度地影响人口.
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