在线直播对环境破坏性行为意图的影响
Fengjun Xiao1, Mengqian Xu1, Jian Wu1
1Hangzhou Dianzi University, Hangzhou, China.
PloS one
|June 13, 2023
概括
在线直播可以导致环境破坏,因为观众模仿内容并参与现场活动. 这项研究使用计划行为理论来理解这种行为机制,为环境指导提供了洞察力.
科学领域:
- 环境科学 环境科学
- 社会媒体研究 社交媒体研究
- 行为心理学 行为心理学
背景情况:
- 信息和通信技术的快速进步导致实时在线直播作为一个受欢迎的社交媒体平台的兴起.
- 在线直播的广泛普及带来了潜在的环境挑战,因为观众模仿和参与类似的现场活动.
研究的目的:
- 通过人类行为的透视来探索在线直播和环境破坏之间的关系.
- 应用计划行为 (TPB) 的扩展理论,以了解行为意图的形成机制,推动与在线直播相关的现场活动.
主要方法:
- 进行了问卷调查,从603个有效答案中收集数据.
- 用回归分析来测试提出的假设,并验证模仿的调解效应.
主要成果:
- 计划行为 (TPB) 的扩展理论有效地解释了在线直播产生的现场活动的行为意图的形成.
- 该研究证实,模仿在在线直播消费与随后的环境行为之间的关系中起着重要的调解作用.
结论:
- 在线直播可以影响公众的环境行为,需要仔细的内容控制.
- 调查结果为管理在线直播内容和指导环保意识的公众行为提供了实际框架.
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