发现顾客在消费者健康图书馆服务中所重视的东西,使用梯级采访
James Michael Lindsay1, Courtney Wombles2, David Petersen3
1jmlindsay@utmck.edu, Head of Collections & Access Services, Associate Professor, Preston Medical Library University of Tennessee, University of Tennessee Medical Center, Knoxville, TN.
营销研究技术,如梯级采访,有助于图书馆了解顾客价值. 这项研究发现,顾客寻求可信的健康信息,以获得更大的控制和心灵平静,赋予他们权力.
科学领域:
- 图书馆和信息科学 图书馆和信息科学
- 消费者健康信息服务
- 市场营销研究应用程序
背景情况:
- 调整营销研究技术以评估图书馆的顾客价值.
- 旨在了解使用消费者健康信息服务的动机.
- 试图为服务改进和更广泛的应用开发见解.
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