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献血者对中国献血的激励措施的偏好
Yu Wang1,2,3, Peicong Zhai4, Shan Jiang5
1Center for Health Management and Policy Research, School of Public Health, Cheeloo College of Medicine, Shandong University, Jinan, Shandong, China.
JAMA network open
|June 14, 2023
概括
了解捐赠者对奖励的偏好,如接受者指定和健康检查,可以提高献血率. 根据这些偏好量身定制奖励是保持捐赠者的关键.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 行为经济学是一种行为经济学.
- 公共卫生 公共卫生
背景情况:
- 献血对医疗保健至关重要,但保留献血者是一个持续的挑战.
- 了解捐赠者的动机和对激励的偏好对于开发有效的保留策略至关重要.
研究的目的:
- 确定捐助者对各种非货币激励属性的偏好.
- 确定这些属性的相对重要性,鼓励在山东省的中国献血者献血.
主要方法:
- 在一项调查研究中,采用了具有双响应设计的离散选择实验 (DCE).
- 数据来自中国山东三个不同城市的477名年龄在18-60岁的献血者.
- 根据健康检查,血液接收者,荣誉认可,旅行时间和礼物价值,激励配置文件各不相同.
主要成果:
- 献血者优先考虑接受者 (家庭成员),全面的健康检查和礼物的价值,而不是荣誉和旅行时间.
- 受血者是最重要的属性,其次是健康检查和礼物价值.
- 受访者表示愿意放弃货币价值,以获得更好的激励措施,特别是在获奖者指定方面.
结论:
- 接受者,健康检查和礼品价值是影响献血行为的主要非货币激励因素.
- 根据这些确定的偏好量身定制激励计划可以显著提高捐赠者保留率.
- 建议进行进一步的研究,以优化持续献血的激励策略.
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