在考虑是否浪费食物时,消费者将注意力集中在食品标签上的日期,而不是短语
Aishwarya Badiger1, Talia Katz1, Christopher T Simons1
1Department of Food Science and Technology, The Ohio State University, United States.
Waste management (New York, N.Y.)
|June 14, 2023
概括
消费者在决定丢弃食物时,更多地关注日期,而不是食品标签上的短语. 这表明,改善日期的选择方式是减少食物浪费的关键.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 行为经济学是一种行为经济学.
背景情况:
- 食品日期标签是消费者废弃食品决策的一个重要因素.
- 目前减少食物浪费的战略主要集中在改变日期标签的短语上,而不是日期的选择.
- 了解消费者对不同标签元素的关注对于有效干预至关重要.
研究的目的:
- 调查日期短语与食品包装上的实际日期在消费者决策中的相对重要性.
- 为了确定食品日期标签的哪个元素,消费者在评估食品可行性时可视优先考虑.
主要方法:
- 用眼睛追踪技术来监控消费者的视觉注意力.
- 参与者评估了带有不同日期标签的牛奶容器的图像.
- 记录和分析了关于潜在食物丢弃的决策过程.
主要成果:
- 消费者对印刷日期的注意力要大得多,而不是附带的短语 (例如",使用到").
- 超过50%的丢弃决定是在日期短语上没有任何视觉固定的情况下做出的.
- 视觉注意力不成比例地指向数字日期本身.
结论:
- 食品标签上选择的实际日期对消费者丢弃行为的影响比附带文本更大.
- 旨在减少食品浪费的未来法规和干预措施应优先考虑选择日期标签的方法.
- 将重点从短语改革转移到日期选择流程可能会产生更有效的减少食物浪费的结果.
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