无知是一种幸福吗? 关于众筹平台的信息和风险
Chiara D'Arcangelo1, Azzurra Morreale2, Luigi Mittone3
1Department of Business Economics, University of Chieti-Pescara, Pescara, Italy.
PloS one
|June 16, 2023
概括
众筹平台上的项目成功取决于影响选择的横向属性和影响资金金额的风险水平. 这项研究揭示了这些因素在竞争环境中如何影响投资者决策.
科学领域:
- 行为经济学是一种行为经济学.
- 金融市场 金融市场
- 众筹的动态 众筹的动态
背景情况:
- 众筹平台有助于项目融资,但在项目选择和成功方面面临挑战.
- 投资者决策受项目特点和感知风险的影响.
- 了解成功的决定因素对于平台增长和创业至关重要.
研究的目的:
- 调查横向项目属性和风险水平如何影响众筹平台上的项目成功.
- 在竞争激烈的众筹环境中分析投资者的行为.
- 区分项目属性的影响与选择和融资方面的风险.
主要方法:
- 一个实验室实验模拟竞争性众筹场景.
- 潜在投资者的几乎连续的时间投资决策.
- 基于不同水平属性和风险水平的项目选择和资金金额的分析.
主要成果:
- 关于横向项目的属性信息显著影响投资者项目选择.
- 与项目回报相关的风险水平会影响收集的资金总额.
- 投资者对水平属性的偏好在最初的项目选择中起着关键作用.
结论:
- 横向属性对于吸引初始投资者的注意力和项目选择至关重要.
- 项目风险水平是获得投资规模的主要驱动因素.
- 有效的众筹策略必须平衡吸引力的项目特征与可管理的风险.
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