通过社区-学术伙伴关系传播在线育儿资源
Ross Schickler1, Alayna Park1, Daniellee Benfica1
1Children and Adolescent Psychotherapy and Technology Research Lab, Palo Alto University, Palo Alto, California, USA.
Journal of community psychology
|June 17, 2023
概括
通过学校通过E-Parenting技巧和Facebook帖子传播在线育儿资源 (OPR) 有效地到达了许多父母. 关于内部化问题的建议获得了更高的参与度,这表明量身定制的内容交付是家长资源吸收的关键.
科学领域:
- 公共卫生 公共卫生
- 沟通研究 沟通研究
- 教育心理学教育心理学
背景情况:
- 有效地传播在线育儿资源 (OPR) 对于支持家庭至关重要.
- 学校可以作为提供家长支持的重要道.
- 关于学校OPR传播的最佳策略的研究有限.
研究的目的:
- 评估学校环境中在线育儿资源的不同传播策略的有效性.
- 了解家长对各种在线育儿资源的参与.
- 为了确定哪些类型的育儿主题与父母产生最多共.
主要方法:
- 社区参与的研究方法,涉及学校.
- 通过7个电子育儿技巧和8个Facebook帖子传播OPR.
- 追踪指标包括Facebook的覆盖范围,参与率和E-Parenting提示点击率.
主要成果:
- 脸书的帖子总共获得了12404次浏览,每月平均达到505人,参与率为2.41%.
- 电子育儿提示总共产生了1514次点击,平均每条消息点击量为216.29.
- 解决内部化问题 (焦虑,抑郁) 的电子育儿技巧比外部化问题 (反对行为) 的点击率更高.
结论:
- 通过Facebook帖子和E-Parenting提示传播的在线育儿资源证明了学校的重大影响力和参与潜力.
- 将内容定制为特定的家长关注点,例如内化问题,可以提高资源利用率.
- 建议采用多道方法,为不同的OPR使用不同的媒体,以最大限度地提高家长的访问和参与度.
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