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在线阅读习惯可以揭示个性特征:向检测心理微观目标化方向

Almog Simchon¹, Adam Sutton², Matthew Edwards²

¹School of Psychological Science, University of Bristol, Bristol BS8 1QU, UK.

|June 19, 2023

概括

研究人员开发了人工智能模型,从Reddit文本中预测人格. 他们发现人格特征与写作和内容消费相关,为用户行为提供了新的见解.

科学领域:

计算语言学计算语言学
心理学是一门科学.
社交媒体分析.

背景情况:

了解在线行为与人格之间的关系至关重要.
以前的研究重点是从用户生成的文本中预测人格.
消费内容对人格感知的影响在很大程度上仍未被探索.

研究的目的:

开发和验证用于人格预测的计算文本模型.
研究基于Reddit上产生的和消费的文本进行人格预测.
识别与人格一致的内容消费相关的语言标记.

主要方法:

从小说写作社区招募了活跃的Reddit用户.
管理大五个人的个性调查问卷.
从变压器 (BERT) 模型对用户生成的文本数据进行训练的双向编码器表示.
开发了一种新型模型,从消费的内容中预测个性.

主要成果:

该模型从生成的文本中预测人格,实现了[性能指标]的平均性能.
从消费文本预测人格的新型模型实现了 [性能指标] 的平均性能.
确定了与人格一致的内容消费的初步语言标记.

结论:

计算文本模型可以有效地从在线活动中预测用户的个性.
人格一致性扩展到用户消费的内容,而不仅仅是生产.
这项研究为人格和数字内容参与之间的相互作用提供了新的见解.

关键词:

微型目标化 (microtargeting) 是一种微型目标化.个性化的个性.社交媒体社交媒体文本建模模型的使用.

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