将消费者需求纳入营养应用程序以促进和维持使用:混合方法研究研究
Sandra van der Haar1, Ireen Raaijmakers2, Muriel C D Verain2
1Wageningen Food & Biobased Research, Wageningen University & Research, Wageningen, Netherlands.
JMIR mHealth and uHealth
|June 20, 2023
概括
为了提高营养应用程序的有效性,开发人员必须专注于在所有使用阶段的用户支持. 关键特征和尽量减少时间投资对于持续的参与和饮食行为改变至关重要.
科学领域:
- 医疗信息学 医疗信息学
- 行为科学 行为科学
- 人与计算机的交互
背景情况:
- 营养应用程序是健康饮食的工具,但经常面临早期用户停用.
- 了解用户需求对于增强应用程序采用和长期饮食行为改变至关重要.
研究的目的:
- 从用户和非用户的角度确定必要的营养应用程序功能,以启动和维护用户参与.
- 调查早期停止营养应用程序使用的主要原因.
主要方法:
- 一种混合方法的方法,结合了定性 (家庭使用测试,与40名参与者聚焦小组讨论) 和定量 (与1420名参与者进行大规模调查) 的研究.
- 使用7点的利克特级别来评价46个应用程序功能在应用程序使用的三个阶段的重要性:开始,使用和结束.
主要成果:
- 确定了10个以用户为中心的方面和46个功能,这些功能对于营养应用程序在开始,使用和结束阶段的成功至关重要.
- 最受欢迎的功能包括清晰的介绍,灵活的跟踪,全面的食品数据库,简单的导航,有限的广告,现实的目标设定和持续的信息提供.
- 高时投资成为用户放弃营养应用的主要原因.
结论:
- 营养应用程序需要为每个阶段 (开始,使用,结束) 量身定制的功能,以促进持续使用和促进饮食行为改变.
- 应用程序开发人员必须优先考虑支持用户整个旅程的功能,并解决高时间承诺的重大障碍.
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