基于内部能力的声誉:哥伦比亚色经济中小型企业的案例
Yonni Angel Cuero-Acosta1, Marelby Amado-Mateus2, Daniel Ricardo Torralba Barreto3
1Business School, Universidad del Rosario, Bogotá, Colombia.
PloS one
|June 21, 2023
概括
微型,小型和中型企业 (MSME) 可以通过积累的知识和创新来建立声誉. 投资于内部知识增强了对MSME声誉发展至关重要的技能.
科学领域:
- 工商管理 工商管理
- 创新管理 创新管理
- 声誉管理 声誉管理
背景情况:
- 哥伦比亚色经济中的微型,小型和中型企业 (MSME) 需要知识,创新和声誉来提高业绩.
- 之前的工作表明,积累的知识,创新和声誉之间存在联系.
研究的目的:
- 了解MSME内部的内部声誉建设过程.
- 确定影响中小企业声誉发展的变量.
- 通过创新和积累的知识来研究MSMEs如何建立声誉.
主要方法:
- 多变量数据的定量分析.
- 在哥伦比亚波哥大,在320个色经济小微企业中进行的调查.
- 对知识,创新和声誉之间的关系进行统计测试.
主要成果:
- 在本研究中,创新并没有显著影响公司业绩.
- 该研究表明,未考虑的潜在外部因素可能会影响这种关系.
- 提出了结合管理视角的精细模型.
结论:
- 通过投资积累内部 (隐秘) 知识,MSMEs可以提高其声誉.
- 发展内部知识可以提高那些对声誉有积极影响的技能.
- 进一步的研究应该考虑管理角度,以完善对MSME声誉建设的理解.
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