一个探索#MakeSpace4Research标签的覆盖范围
Felicity Pope1, Richard Brady2, Linda Tinkler3
1Clinical Project Coordinator for the Nursing, Midwifery and Allied Health Professionals (NMAHPs) Research Team, Newcastle upon Tyne Hospitals NHS Foundation Trust.
概括
#MakeSpace4Research活动成功地提高了护理,助产和相关卫生专业人员在社交媒体上的研究可见性. 这个倡议连接了在线社区,展示了Twitter在健康研究参与方面的力量.
科学领域:
- 医疗保健通讯 医疗保健通讯
- 数字健康数字健康
- 专业网络 专业网络
背景情况:
- 社交媒体用于卫生专业人员的参与正在增长.
- 一个推特活动,#MakeSpace4Research,被实施,以提高护理,助产和相关卫生专业人员的研究可见性.
- 该活动旨在加强医疗保健研究专业人员的在线存在.
研究的目的:
- 评估#MakeSpace4Research活动在最初12个月的覆盖范围和影响.
- 分析活动社交媒体表现的关键指标.
- 了解该活动在吸引医疗保健专业人员参与研究方面的有效性.
主要方法:
- 从2018年11月到2019年,分析了所有包含#MakeSpace4Research的推文.
- 使用在线分析工具来跟踪总覆盖范围,印象,唯一作者,转发和提及.
- 将数据分类为匹配的推文和整体影响.
主要成果:
- 该活动产生了6,884个推特来自1,085个独特的作者,实现了超过1600万次的印象.
- 在研究期间,印象和提及量增加了三倍,而独特作者数量增加了一倍多.
- 在护理,助产和相关卫生专业人员的研究会议上,活动在推出后发生了显著的增加.
结论:
- #MakeSpace4Research活动有效地提高了护理,助产和相关卫生专业人员研究的可见性.
- 该活动展示了研究感兴趣的医疗保健专业人员在线社区连接的潜力.
- 社交媒体平台可以作为一种有价值的工具,在这些专业群体中促进参与和传播研究.
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