关于肥胖作为一种慢性疾病的社交媒体内容分析
Farah Abdul Razzak1, Diane Saab2, Firas Haddad2
1Department of Family Medicine, American University of Beirut, Beirut, Lebanon.
PeerJ. Computer science
|June 22, 2023
概括
社交媒体很少将肥胖描绘成一种慢性疾病. 卫生组织和减肥应用程序需要改进内容,以准确反映肥胖和促进公共健康.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
背景情况:
- 肥胖是一种公认的慢性疾病,但社交媒体往往未能将其作为一种疾病.
- 社交媒体平台是健康信息的有影响力的沟通道.
- 了解社交媒体上对肥胖的看法对于公共卫生信息传递至关重要.
研究的目的:
- 分析来自卫生组织的社交媒体内容和关于肥胖作为慢性疾病的减肥应用程序.
- 探索这些平台如何描绘肥胖及其慢性性质.
主要方法:
- 内容分析了来自11个健康组织的8106条帖子和Facebook和Twitter上的10个减肥应用程序.
- 使用了从慢性疾病定义中改编的代码书.
- 描述性统计评估了将肥胖描绘成一种慢性疾病的情况.
主要成果:
- 只有4.5%的帖子与肥胖作为慢性疾病有关,主要来自卫生组织.
- 只有2.0%的组织帖子直接提到肥胖是一种慢性疾病.
- 减肥应用程序主要发布关于食谱,炼和行为建议的内容,而不是肥胖作为一种疾病.
结论:
- 与肥胖相关的卫生组织和减肥应用程序在社交媒体上不太强调肥胖是一种慢性疾病.
- 减肥商业应用程序应该增强其社交媒体内容,以改善公众对肥胖作为疾病的看法.
- 未来的研究应该调查使用特定标签的其他社交媒体平台和用户生成的内容.
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