评估知识动员活动,以促进对加拿大工作护理人员的支持:定量评估
Sarah E Neil-Sztramko1,2, Maureen Dobbins1,3, Allison Williams4
1National Collaborating Centre for Methods and Tools, McMaster University, Hamilton, ON, Canada.
JMIR formative research
|June 22, 2023
概括
一个宣传活动促进了加拿大的护理人员友好的工作场所. 推特为知识动员提供了最好的参与,强调了支持员工平衡工作和照顾的商业效益.
科学领域:
- 工作场所健康与安全
- 组织心理学 组织心理学
- 知识动员知识动员
背景情况:
- 越来越多的员工正在成为非正式的照顾者,在工作和照顾责任之间造成压力.
- 照顾者友好的工作场所实践可以减轻这一负担,但加拿大的意识和采用程度较低.
- 发起了一项宣传活动,以促进在工作中支持护理人员的商业案例.
研究的目的:
- 评估关于护理人员友好的工作场所的宣传活动的覆盖范围和参与度.
- 在各种社交媒体平台,电子邮件和网站活动中比较参与度指标.
主要方法:
- 一个多平台活动 (社交媒体,电子邮件,网络研讨会) 从2021年9月到2022年4月进行.
- 主要信息集中在对护理人员友好的工作场所的需求和好处上.
- 使用平台分析和谷歌分析来跟踪覆盖范围 (印象) 和参与度 (参与率,网站持续时间,页面深度).
主要成果:
- 脸书的覆盖率最高 (137,098次),但Twitter的参与率最高 (24%).
- 推特用户在页面上花费了相当长的时间 (3分5秒),而Instagram用户在网站上花费了最长的时间 (5分44秒),页面深度最大 (2.20页).
- 电子邮件参与度达到行业标准,网络研讨会有57-78名与会者.
结论:
- 知识动员活动成功地吸引了大量的受众,并产生了内容参与.
- 推特在这种类型的知识动员中被证明最有效.
- 需要进一步的研究来了解用户的特点,并鼓励采用工作场所的做法.
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