社交媒体对申请人对整形外科培训计划的看法的影响
Michelle D Benedict1, Geoffrey E Hespe2, Nishant G Kumar2
1University of Michigan Medical School, Ann Arbor, Michigan.
Journal of surgical education
|June 22, 2023
概括
未来的整形外科住院医生使用社交媒体研究项目. 突出居民生活和团队联系的内容对节目选择的影响最大.
科学领域:
- 医学教育 医学教育
- 整形外科培训 整形外科培训
- 数字健康数字健康
背景情况:
- 由于COVID-19流行病的限制,影响了传统的住院招聘方法.
- 医学学生依靠各种来源来评估整形外科住院计划.
研究的目的:
- 为了确定有影响力的程序信息,塑性手术申请人在社交媒体上研究住院计划.
- 了解社交媒体在居留申请决策中的作用.
主要方法:
- 一份电子调查分发给了对整形手术感兴趣的医学学生.
- 参与者通过Instagram和电子邮件招募.
主要成果:
- 导师 (86%),同龄人 (60%) 和位置 (55%) 是关键资源.
- 申请人最想要的社交媒体内容包括居民生活 (66%) 和团队联系 (61%).
- 72%的受访者表示,社交媒体影响了他们的应用程序兴趣.
结论:
- 整形外科住院计划应该发展一个战略性的社交媒体存在.
- 专注于居民体验和节目文化的内容对于吸引申请人至关重要.
- 社交媒体显著影响申请人的兴趣,补充了传统的信息来源.
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