在COVID-19大流行期间,关于戴口罩的信息的道德重构
Jonas T Kaplan1, Anthony Vaccaro2, Max Henning2
1Brain and Creativity Institute and Department of Psychology, University of Southern California, Los Angeles, USA. jtkaplan@usc.edu.
Scientific reports
|June 22, 2023
概括
使用关于群体忠诚的信息进行道德重构,在COVID-19大流行期间有效地减少了保守派的反面具信仰. 这种方法在促进健康行为方面比单独的科学信息更有效.
科学领域:
- 社会心理学 社会心理学
- 政治沟通的政治沟通
- 公共卫生信息 公共卫生信息
背景情况:
- 道德重构,将信息定制为核心价值观,可以影响政治态度.
- 在COVID-19大流行期间,戴口罩成为政治上充满电力的问题.
- 保守派个人表现出更强烈的反面具态度,与对忠诚,民族身份和自由的担忧有关.
研究的目的:
- 调查不同政治意识形态中道德价值观和戴面具的态度之间的关系.
- 测试道德重构在减少反面具态度和促进保守派戴面具行为的有效性.
主要方法:
- 调查了540名美国成年人 (自由派,保守派,温和派) 关于道德价值和戴口罩的问题.
- 对597名美国保守派进行了预先注册的研究,让他们接触到关于戴口罩的忠诚,基于科学或控制的信息.
- 评估了反面具信仰的变化和自我报告的面具佩戴行为.
主要成果:
- 保守的反面具态度与对群体忠诚度,民族身份和个人自由的担忧有关.
- 与控制和以科学为基础的信息相比,忠诚度框架中的信息显著减少了反面具信仰.
- 信念的变化持续了至少一周,探索性数据表明口罩的使用增加.
结论:
- 围绕群体忠诚构建健康行为信息可以成为保守观众的有效沟通策略.
- 道德重构为公共卫生干预提供了一个有希望的途径,特别是在有争议的问题上.
- 了解支健康行为的道德价值观对于设计有说服力的信息至关重要.
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