整形外科实习生Instagram特征与Doximity排名之间的关系
Christine Huynh1, Ryan D Wagner1,2, Farah Contractor1
1From the Department of Plastic Surgery, The University of Virginia, Charlottesville, Va.
Plastic and reconstructive surgery. Global open
|June 23, 2023
概括
拥有较高Doximity排名的整形外科住院项目拥有更受欢迎的Instagram帐户. 介绍员工,社交活动和各种Fitzpatrick皮肤类型 (III+) 的帖子获得了更多的参与,这表明内容定制可以增加观众数量.
科学领域:
- 医学教育 医学教育
- 整形外科培训 整形外科培训
- 数字健康传播数字健康传播
背景情况:
- 社交媒体提供了对整形外科住院计划的见解,有助于申请人的决策.
- 了解影响社交媒体参与的因素对于节目可见性至关重要.
研究的目的:
- 为了评估整形外科住院计划Instagram人气和Doximity排名之间的相关性.
- 确定在Instagram上推动更高的观众和参与度的内容特征,重点关注多样性.
主要方法:
- 通过Doximity的2021-2022年数据分析了整合性整形外科住院计划的Instagram帐户.
- 量化了Instagram指标,对15个月的帖子内容进行了分类,并通过Fitzpatrick皮肤类型评估了多样性.
- 采用线性回归来评估Doximity排名,关注者数量和参与度指标之间的关系.
主要成果:
- 在Doximity排名更高和Instagram追随者数量增加之间发现了显著的积极关联.
- 关注节目人员和社交功能的Instagram帖子获得了显著更多的点赞.
- 展示具有菲茨帕特里克皮肤类型III或更大的个体的内容也与更高的参与度相关.
结论:
- 在Instagram上的存在可以积极影响潜在的申请人对整形外科住院计划的看法.
- 通过介绍员工,社会活动和多样化的代表性来优化内容,可以提高节目可见性和参与度.
- 战略性社交媒体内容开发是扩大观众和改善节目招聘的关键.
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