对药剂师在药房教育招聘材料中的作用的消息偏好
Kyle John Wilby1, Sophie A Smith2, Irene Yee2
1College of Pharmacy, Faculty of Health, Dalhousie University, PO Box 15000, 5968 College Street, Halifax, Nova Scotia B3H 4R2, Canada.
Currents in pharmacy teaching & learning
|June 24, 2023
概括
未来的学生更喜欢关于药剂师是医学专家的明确信息. 对药剂师角色的清晰,专业的描述在招聘中比引人入胜的口号更有效.
科学领域:
- 药房教育 在药房教育.
- 医疗保健专业 医疗保健专业
- 沟通策略 沟通策略
背景情况:
- 药房课程申请在全球范围内正在下降.
- 需要有效的招聘策略来吸引学生.
- 了解学生对消息的偏好是增加兴趣的关键.
研究的目的:
- 为了确定药剂师角色的首选消息.
- 为药房计划提供招聘材料.
- 了解如何最好地推广这个职业.
主要方法:
- 进行了最好最坏的选择调查.
- 参与者包括未来的学生,当前的学生和公众.
- 一个有条件的逻辑模型分析了语句偏好.
主要成果:
- 排名第一的信息是:"药剂师是医疗保健专业人员,他们是药物专家.
- 排名最低的消息集中在分发和计数药丸上.
- 关于专业知识的描述性和明确的陈述更喜欢引人入胜的口号.
结论:
- 药学学生更喜欢强调专业身份和专业知识的信息.
- 清晰,专业的信息更有效的招聘.
- 招聘材料应与药剂师的既定角色保持一致.
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