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Lez Trujillo-Torres1, Eda Anlamlier2, Laetitia Mimoun3

  • 1Department of Marketing, University of Illinois at Chicago, 601 S Morgan St, 2205 University Hall, MC 243, Chicago, IL 60607 USA.

Journal of the Academy of Marketing Science
|June 26, 2023
PubMed
概括

基于访问的平台上的客户旅程涉及系统动态和工作制作. 了解这些元素对于在不断发展的共享经济中管理客户体验至关重要.

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