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自动售货机的背景:鼓励人们选择更健康的饮料

Ryan Calabro¹, Eva Kemps¹, Ivanka Prichard²

¹Psychology, College of Education, Psychology and Social Work, School of Psychology, Flinders University, GPO Box 2100, SA 5001 Adelaide, Australia.

Current psychology (New Brunswick, N.J.)

|June 26, 2023

概括

自动售货机包装并没有显著改变软饮料的选择. 然而,黑色显示器增加了基于咖啡因的选择,这表明基于颜色的点击可以影响饮料选择.

科学领域:

公共卫生公共卫生
行为科学行为科学
消费者心理学消费者心理学

背景情况:

软饮料的过度消费对公众健康构成了重大挑战.
了解影响饮料选择的因素对于开发有效干预措施至关重要.
自动售货机是购买饮料的常见点,特别是在年轻人中.

研究的目的:

为了研究视觉初始化 (自动售货机包装) 对软饮料消费的影响.
确定特定的视觉线索 (标志,图像,颜色) 是否可以推动更健康的饮料选择.
探索饮料的感知属性与实际选择行为之间的关系.

主要方法:

进行了两项涉及年轻成年人 (17-25岁) 的研究.
参与者接触到不同的自动售货机包装条件 (标志,图像,颜色,控制).
饮料选择被记录下来,以及喜欢的评级,消费频率,清爽价值,健康,味道和能量.

主要成果:

在研究1中,自动售货机包装类型没有显著影响饮料选择.
在第二项研究中,黑色对照显示导致了显著更多的咖啡因饮料选择.
饮料的喜好,饮用频率,味道,健康性和清爽价值是选择的重要预测因素.

结论:

通过自动售货机包装进行视觉启动对减少软饮料选择的影响有限.
基于颜色的初始化,特别是使用黑色显示器,可以影响饮料选择对咖啡因含量的选择.
个人偏好和感知在饮料选择中发挥着重要作用,独立于外部推动.

关键词:

饮料选择饮料选择推拉动拉动拉动软饮料是一种软饮料.销售机器自动售货机器自动售货机

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