叙述与统计信息对比:感知易感性和误解对疫苗意图的相互作用
Porismita Borah1, Xizhu Xiao2, Anastasia Vishnevskaya1
1Edward R. Murrow College of Communication, Washington State University, Pullman, WA 99164 USA.
Current psychology (New Brunswick, N.J.)
|June 26, 2023
概括
统计和叙事信息影响疫苗的意图,通过感知期望进行调解. 信息的有效性取决于个人的误解和易感程度,指导量身定制的公共卫生沟通策略.
科学领域:
- 卫生沟通健康沟通
- 疫苗学 疫苗学 疫苗学
- 社会心理学 社会心理学
背景情况:
- 尽管已确立疫苗的安全性和有效性,但疫苗接种率仍然很低.
- 越来越多的疫苗误解构成了重大的公共卫生挑战.
- 了解信息框架对于改善疫苗接种至关重要.
研究的目的:
- 评估叙述与统计信息对疫苗意向的影响.
- 研究感知期望对疫苗接种意向的调解效应.
- 检查感知易感性和误解如何调节信息的有效性.
主要方法:
- 使用亚马逊机械土耳其 (MTurk) 进行了一项在线实验,300名成年参与者参加了该实验.
- 参与者接触到关于疫苗的叙事或统计信息.
- 数据分析探讨了通过感知期望进行调解,以及通过易感性和误解进行调节.
主要成果:
- 感知期望显著调解信息类型和疫苗意图之间的联系.
- 一次三方互动显示,信息的说服力取决于个别因素.
- 对于那些对疫苗有很高误解的人来说,统计信息更多地与高度敏感的个体产生共,而叙事信息则吸引低敏感的个体.
结论:
- 信息框架和个人心理因素相互作用,影响疫苗的意图.
- 根据感知易感性和误解来定制沟通策略至关重要.
- 解决疫苗犹需要细微的方法,而不仅仅是陈述事实.
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