检查死亡突出性对人类形态产品偏好的影响
Fatih Sonmez1, Sima Nart2, Remzi Altunışık2
1Muş Alparslan University, Muş, Turkey.
Current psychology (New Brunswick, N.J.)
|June 26, 2023
概括
人形产品不能防止死亡突出. 然而,当一个非人形的替代品存在时,产品的人形主义显著提高了积极的态度.
科学领域:
- 消费者心理学 消费者心理学
- 社会心理学 社会心理学
背景情况:
- 人形产品可以满足心理需求,如归属感和控制.
- 死亡率突出与归属感和控制动机有关,这表明与人类形态主义的潜在联系.
研究的目的:
- 调查死亡率突出程度对人类形态产品偏好的影响.
- 测试归属感,自尊和依恋风格作为这种效应的调节者.
主要方法:
- 进行了两个高功率的实验.
- 第一项研究使用了2x2对象之间的因数设计.
- 第二项研究采用了2x2混合设计,操纵了受试者之间的死亡率突出性和受试者内部的人类形态.
主要成果:
- 没有证据表明死亡率突出影响对人类形态产品的偏好.
- 归属感,自尊和依恋风格并没有缓解这种影响.
- 人类形象主义显著增加了积极的产品态度,当一个非人形形象的选择是可用的.
结论:
- 人类形态主义缓冲死亡率问题的能力并未得到这项研究的支持.
- 对比的存在影响了人类形象主义对产品态度的影响.
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