小农,大科技:农业商业和知识 在缅甸 Facebook Facebook
1Department of Society and Conservation, University of Montana, Missoula, MT USA.
概括
像Facebook这样的社交媒体平台在缅甸农村越来越重要的"适当的农业技术". 农民和贸易商使用这些数字工具进行商业,知识共享和社会互动,推动农业创新.
科学领域:
- 农业技术 农业技术
- 技术社会学技术的社会学.
- 数字农业 数字农业
背景情况:
- 虽然传感器,无人机和应用程序在农业食品系统中获得了吸引力,但社交媒体的作用仍未得到充分探索.
- 社交媒体是农村地区全球无处不在的数字技术.
研究的目的:
- 分析社交媒体作为适当的农业技术 (agritech).
- 探索农民,贸易商和公司如何使用社交媒体进行农业商业和知识交流在缅甸.
主要方法:
- 来自缅甸Facebook页面和与农业相关的群体的热门帖子原始档案的分析.
- 在农业环境中对社交媒体互动进行定性探索.
主要成果:
- 社交媒体作为适当的农业技术功能,集成到现有的经济和社会交流电路中.
- 农民使用Facebook获取市场和种植信息,以及由社会,政治和经济关系塑造的互动.
- 通过社交媒体平台促进农业商业和知识传播.
结论:
- 社交媒体是农业技术的重要,尽管含糊不清的形式,使农业创新成为可能.
- 挑战了关于数字技术在农业中的总体化力量的假设.
- 强调需要进一步研究农民与科技巨头的关系以及社交媒体对小农农业的影响.
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