对于中小企业而言,在复杂的框架中采用模糊的语言决策的现场/场外社交商务采用
Walayat Hussain1, Jose M Merigo2
1Victoria University Business School, Victoria University, Melbourne, 3000 Australia.
概括
本研究引入了一个模糊的决策框架,以帮助中小企业 (SMEs) 选择最佳的社交商务战略. 它解决了复杂的因素,实现了更好的客户关系,并最大限度地提高了资源生产率.
科学领域:
- 企业管理 企业管理
- 信息系统信息系统信息系统
- 决策科学 决策科学 决策科学
背景情况:
- 在中小企业中,社交商务的采用正在增加,但在现场,场外或混合模式的战略选择仍然具有挑战性.
- 中小企业面临的资源限制 (预算,技能) 需要有效的社会商业战略选择.
- 现有的文献缺乏中小企业应对不确定性和复杂关系的方法.
研究的目的:
- 为中小企业提出一个模糊的语言多标准组决策框架,让中小企业在现场,场外或混合社会商务战略之间进行选择.
- 解决中小企业社会商务采用决策所固有的复杂性和不确定性.
- 为了使中小企业能够选择最具生产力的社会商业战略,考虑到他们有限的资源.
主要方法:
- 一种新的混合方法,结合了模糊的分析层次过程 (FAHP) 和模糊的顺序加权平均 (FOWA) 运算符.
- 战略选择的技术-组织-环境 (TOE) 框架标准的整合.
- 纳入决策者的态度特征和各种决策标准 (FMin,FMax,拉普拉斯,赫尔维奇,FWA,FOWA,FPOWA).
主要成果:
- 拟议的框架有效地处理社交商务采用的不确定和复杂的非线性关系.
- 通过涉及三家中小企业的案例研究,证明了适用性和有效性.
- 该方法通过考虑决策者偏好和态度特征,提供智能建议.
结论:
- 开发的模糊决策框架使中小企业能够在采用社交商务方面做出明智的选择.
- 这有助于中小企业选择促进更强大的客户关系和优化资源利用的战略.
- 该研究为在不断变化的社交商务环境中导航复杂的战略决策提供了有价值的工具.
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