用魅力对抗COVID-19:美国州长演讲的证据
Ulrich Thy Jensen1,2, Dominic Rohner3, Olivier Bornet4
1Center for Organization Research and Design, School of Public Affairs, Arizona State University, United States.
The leadership quarterly
|June 26, 2023
概括
领导者魅力显著影响了COVID-19缓解行为,增加了家居遵守. 州长,特别是共和党人的魅力性演讲,可能挽救了成千上万人的生命.
科学领域:
- 政治科学 政治科学是指政治学.
- 行为经济学是一种行为经济学.
- 公共卫生 公共卫生
背景情况:
- 由于COVID-19的流行,需要进行公共卫生干预和政策遵守.
- 了解影响健康危机期间公民行为因素至关重要.
- 领袖的沟通风格可以影响公众对卫生指令的反应.
研究的目的:
- 研究领导者魅力对COVID-19缓解行为的影响.
- 确定政治演讲中的魅力信号是否会影响公民遵守公共卫生措施.
- 探讨基于政治意识形态和党派关系的魅力的差异性影响.
主要方法:
- 对美国州长演讲的分析,使用深度神经网络来发出魅力信号.
- 魅力得分与智能手机跟踪公民移动数据的相关性.
- 关于信念形成和行为意图的激励实验室实验.
主要成果:
- 州长演讲中的魅力信号强烈增加了留在家里的行为,不论政治意识形态或党派.
- 具有高魅力分数的共和党州长对合规性产生了更大的影响.
- 在研究期间,更高的魅力信号可能挽救了大约5,350人的生命.
- 暴露于有魅力的演讲的政治保守人士高估了同胞的顺从,推动了他们自己的行为意图.
结论:
- 领导者魅力是一种有效的"软实力"工具,可以提高流行病期间的公共卫生合规性.
- 政治领导人可以学习和战略性地使用魅力来补充政策干预.
- 利用魅力的有针对性的沟通策略可能对特定的人口群体特别有效.
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