扩展的Vidale-Wolfe模型在二次供应链中共同减少排放和设计低碳广告战略
Huini Zhou1,2, Yong Tan3, Xu Guan4
1Business School, Yangzhou University, Yangzhou, 225127 China.
概括
在低碳经济中,制造商减排和零售商广告提高了市场份额和利. 集中式策略带来了最佳的利,超过了供应链协作中的分散式方法.
科学领域:
- 供应链管理 供应链管理
- 环境经济学环境经济学
- 运营研究 运营研究
背景情况:
- 低碳供应链对于市场表现越来越重要.
- 零售商对制造商减排的广告是一个关键的合作战略.
- 动态市场份额受到减排和广告努力的影响.
研究的目的:
- 在双层供应链中建模和比较集中式与分散式策略.
- 分析制造商减排和零售商广告对市场动态的影响.
- 确定供应链内的最佳利分配.
主要方法:
- 维达尔-沃尔夫模型的扩展.
- 为制造商-零售商互动构建四个差异化的游戏模型.
- 应用鲁宾斯坦谈判模式来分配利.
主要成果:
- 制造单位的排放减少和市场份额随着时间的推移而增加.
- 与去中心化方法相比,集中式策略可以实现更高的利.
- 制造商的低碳计划和零售商的广告都对供应链利产生了积极的影响.
结论:
- 集中决策是最大限度地提高供应链利的最佳方式.
- 分权化策略虽然提高了效率,但无法达到集中化的利水平.
- 该研究为低碳供应链中联合排放战略提供了理论基础.
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