确定影响芬兰COVID-19疫苗接种的因素 - - 一项使用社交媒体数据的定性研究
Anna-Leena Lohiniva1, Annika Pensola1, Suvi Hyökki1
1Finnish Institute for Health and Welfare, Helsinki, Finland.
Frontiers in public health
|June 26, 2023
概括
要了解COVID-19疫苗接种情况,需要分析公共话语. 这项定性研究利用社交媒体的评论来确定关键的行为驱动因素,为未来的公共卫生战略提供了洞察力.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 社交媒体分析 社交媒体分析
背景情况:
- 有效的疫苗需求创造需要了解行为驱动因素和疫苗接种障碍.
- 定性研究方法对于本地化见解至关重要,但往往未得到充分利用.
研究的目的:
- 为了确定芬兰COVID-19疫苗接种的行为驱动因素.
- 为了利用社交媒体话语获得公共卫生洞察力.
- 在健康危机期间,为提高疫苗接种率的战略提供信息.
主要方法:
- 使用来自芬兰卫生与福利研究所 (THL) Facebook和Twitter帖子的公众评论进行定性研究.
- 使用主题分析和理论领域框架 (TDF) 进行参与式数据分析.
- 使用NVIVO软件进行编码辅助.
主要成果:
- 最常见的评论与六个TDF领域有关:知识,环境背景和资源,对后果的信念,对能力的信念,社会和职业角色以及社会影响.
- 在这些领域中出现了15个相互关联的主题.
- 知识领域与所有其他已识别的领域都存在重叠.
结论:
- 在行为洞察框架内,对社交媒体话语的快速定性分析提高了对COVID-19疫苗驱动因素的理解.
- 调查结果为公共卫生专家提供了可操作的见解,以改善流行病和流行病期间的疫苗接种率.
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