社交媒体助力企业学习:使用5E教学模型进行定量评估
Menglin Jiang1, Apple H C Lam1, Dickson K W Chiu1
1Faculty of Education, The University of Hong Kong, Pokfulam, Hong Kong.
概括
商业学生使用社交媒体学习,发现它有助于信息获取和沟通. 根据人口统计学而言,人们的看法有所不同,但不是根据专业,这凸显了它在高等教育中的作用.
科学领域:
- 教育技术的教育技术
- 商业教育 商业教育
- 社会媒体研究 社交媒体研究
背景情况:
- 社交媒体融入高等教育,将学习与日常生活联系起来.
- 它改变教学和学习的潜力是显著的.
- 很少有研究在5E教学模式中探索商学院学生的社交媒体使用情况,特别是在亚洲环境中.
研究的目的:
- 为了检查商学院学生的社交媒体使用情况.
- 评估他们对社交媒体作为学习辅助工具的看法.
- 根据专业,人口统计和5E教学模型分析这些感知.
主要方法:
- 对423名商学院学生 (会计,金融,经济学) 进行了一项定量在线调查.
- 该调查以5E教学模型为指导.
- 数据分析侧重于使用模式和感知到的学习效益.
主要成果:
- 学生认为社交媒体对访问学习信息具有影响力.
- 社交媒体促进了全面的学习,信息获取,共享和教师沟通.
- 在感知方面观察到显著的人口统计差异 (性别,教育,居住地),但不是主要的.
结论:
- 社交媒体是商业学生的宝贵工具,增强学习和沟通.
- 人口因素影响学生如何感知社交媒体的教育实用性.
- 需要对社交媒体在商业教育中的整合进行进一步的研究,特别是在不同的文化环境中.
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