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在高等教育中,TikTok的扩展享乐动机采用模式
1Faculty of Foreign Studies, Beijing Language and Culture University, 15 Xueyuan Road, Haidian District, Beijing, 100083 China.
概括
这项研究使用快乐的动机系统采用模型 (HMSAM) 探索了TikTok的采用情况,发现感知到的无聊和好奇心显著影响了用户的意图. 教育水平也会影响人们对社交网络的享受和沉浸.
科学领域:
- 信息技术 信息技术 信息技术
- 社会媒体研究 社交媒体研究
- 消费者行为 消费者行为
背景情况:
- 随着技术的进步,社交网络服务 (SNS) 越来越普遍.
- 有限的研究存在于SNS技术的采用,特别是从享乐动机的角度来看.
- 了解用户动机对于平台开发和用户参与策略至关重要.
研究的目的:
- 应用快乐的动机系统采用模型 (HMSAM) 来理解TikTok采用.
- 调查感知到的无聊和个人创新能力对TikTok使用的影响.
- 检查好奇心和感知的无聊的调解作用,以及教育水平的调节作用.
主要方法:
- 使用SmartPLS 4.0.8软件进行结构方程建模 (SEM).
- 通过在线调查收集了246名中国大学生的数据.
- 采用了享乐激励系统采用模型 (HMSAM),并添加了变量.
主要成果:
- 研究模型在解释TikTok采用方面表现出充分的充分性.
- 好奇心和感知到的无聊显著调解了感知到的易用性和行为意图之间的联系.
- 教育水平调节了快乐与集中沉浸之间的关系.
结论:
- 这些发现为社交媒体采用背后的享乐动机提供了有价值的见解.
- 结果可以为未来关于技术采用和创新的教学方法的研究提供信息.
- 了解无聊和好奇心等因素是提升TikTok等平台用户体验的关键.
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