检查房地产买家和卖家接受区块链的情况
William Yeoh1, Angela Siew Hoong Lee2, Claudia Ng2
1Deakin University, Geelong, Australia.
概括
区块链在房地产领域的采用率很低. 这项研究发现,专注于心理因素,而不仅仅是技术,是买家和卖家在房地产交易中接受区块链的关键.
科学领域:
- 房地产技术 房地产技术
- 信息系统信息系统信息系统
- 行为经济学是一种行为经济学.
背景情况:
- 房地产交易是复杂的,昂贵的,涉及许多中间人.
- 区块链技术为房地产行业提供了增强的信任和交易跟踪.
- 目前在房地产中采用区块链的数量有限,需要对接受因素进行研究.
研究的目的:
- 研究影响房地产买家和卖家接受区块链技术的因素.
- 开发和测试一个研究模型,整合技术接受和使用模型 (UTAUTM) 和技术准备指数 (TRI) 的统一理论.
主要方法:
- 对301名房地产买家和卖家进行了定量研究.
- 数据分析采用了部分最小方程 (PLS) 方法.
- 开发了一个结合UTAUTM和TRI构造的研究模型.
主要成果:
- 心理因素显著影响区块链技术在房地产中的接受.
- 发现技术因素在采用时不如心理方面那么重要.
- 综合研究模型为用户接受驱动器提供了洞察力.
结论:
- 房地产利益相关者应该优先考虑心理上的考虑,而不是纯粹的技术上的考虑,以便成功实施区块链.
- 了解用户的看法和态度对于推动区块链在房地产市场的采用至关重要.
- 这些发现为加强房地产行业区块链集成提供了实际指导.
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