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Updated: Jul 25, 2025

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评估现场表演和YouTube视频流媒体之间的互补性
Juan D Montoro-Pons1, María Caballer-Tarazona1, Manuel Cuadrado-García2
1Department of Applied Economics, Universitat de València, València, Spain.
概括
现场音乐表演显著提高了对艺术家的在线视频搜索,女性音乐家的增长更大. 这凸显了音乐会如何推动录制音乐市场的参与.
科学领域:
- 音乐行业的经济学
- 数字媒体和娱乐分析
- 音乐的社会学 音乐的社会学
背景情况:
- 音乐行业的收入来源越来越依赖于现场表演,这是由于录制音乐的数字化和可访问性.
- 评估音乐会的全部经济影响,包括间接影响,对于理解音乐生态系统的可持续性至关重要.
研究的目的:
- 分析现场音乐表演对YouTube视频流媒体趋势的溢出效应.
- 调查现场播放和随后的在线参与之间的因果关系.
- 探索这些溢出效应的潜在性别特异性差异.
主要方法:
- 分析了来自两个国际音乐节 (2016-2019) 的190位艺术家的样本.
- 对于每个艺术家,收集了在线视频搜索的时间模式.
- 使用回归不连续性设计来识别因果影响.
主要成果:
- 在现场表演后立即对艺术家观察到YouTube搜索索引的统计学上显著增加.
- 与男性表演者相比,女性表演者在YouTube搜索中出现了不成比例的增加.
- 这些发现表明,现场活动与参与数字音乐市场之间存在因果关系.
结论:
- 现场表演显然推动了相关市场的参与,特别是YouTube视频流.
- 技术进步通过现场活动推广为音乐家提供了替代收入来源.
- 在YouTube搜索中显著的性别偏见增加,需要进一步调查潜在因素.
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