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你是如何 (以及你在哪里寻找)? 使用网络跟踪数据对网络搜索行为进行比较分析
Aleksandra Urman1, Mykola Makhortykh2
1University of Zurich, Zurich, Switzerland.
概括
网络搜索是桌面浏览的重要组成部分,在瑞士和德国之间使用情况有所不同. 用户搜索行为因国家和人口统计学因素而异,影响在线信息搜索.
科学领域:
- 信息科学 信息科学 信息科学
- 人与计算机的交互
- 数字行为分析 数字行为分析
背景情况:
- 了解网络搜索行为对于分析在线信息搜索至关重要.
- 搜索模式的跨国和人口统计差异尚未完全理解.
- 以前的研究往往汇总了数据,可能掩盖了重要的差异.
研究的目的:
- 为了比较分析瑞士和德国的网络搜索行为.
- 为了识别搜索引擎偏好和结果点击模式的差异.
- 为了调查基于性别的时间模式在网络搜索使用.
主要方法:
- 结合了两个月的网络跟踪和调查数据,来自德国的558名用户和瑞士的563名用户.
- 分析桌面浏览数据,重点关注搜索引擎使用率和点击率.
- 检查按性别分类的时间搜索模式.
主要成果:
- 网络搜索占桌面浏览量的13%,在瑞士比德国高.
- 超过50%的用户点击第一个搜索结果; 97%的用户点击第一个页面.
- 谷歌是占主导地位的搜索引擎,人口统计学对其它搜索引擎的偏好有所不同.
- 在男性和女性之间观察到搜索使用的显著时间差异.
结论:
- 网络搜索行为在各国和人口群体之间表现出显著的上下文差异.
- 需要根据性别分类数据,以便准确的在线信息搜索研究的必要性得到强调.
- 这些发现强调了在评估搜索结果质量影响时考虑这些变化的重要性.
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