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评估影响观众对虚拟音乐会态度的因素:来自中国的证据
1Department of Smart Experience Design, Graduate School of Techno Design, Kookmin University, Seoul 02707, Republic of Korea.
Behavioral sciences (Basel, Switzerland)
|June 27, 2023
概括
观众对虚拟音乐会的态度受到玩家体验因素的积极影响,例如自主性和参与度,这也促进了技术的接受. 这些因素在很大程度上预测了观众对虚拟活动的整体接待.
科学领域:
- 虚拟娱乐是一种虚拟的娱乐.
- 人与计算机的互动.
- 观众研究是观众研究.
背景情况:
- 虚拟音乐会是一个不断增长的娱乐媒介.
- 了解观众的态度对于虚拟活动的成功至关重要.
- 现有的模型,如玩家体验和技术接受,可以为虚拟音乐会研究提供信息.
研究的目的:
- 调查和验证影响观众对虚拟音乐会态度的因素.
- 提出和测试一个概念模型,整合玩家体验和技术接受.
- 确定在虚拟音乐会环境中受众接受的关键驱动因素.
主要方法:
- 在线调查问卷分发给中国虚拟音乐会与会者.
- 用于数据分析的结构方程建模 (SEM).
- 对玩家体验 (自主性,相关性,参与度) 和技术接受度 (实用性,易用性,享受度) 的验证尺度.
主要成果:
- 玩家体验因素 (自主性,相关性,参与度) 对感知到的有用性,易用性和乐趣产生了积极的影响.
- 感知到的实用性,易用性和乐趣显著预测了观众对虚拟音乐会的态度.
- 提出的概念模型表现出强大的解释能力.
结论:
- 玩家体验是虚拟音乐会中技术接受的关键先例.
- 感知到的技术接受直接塑造了观众的态度.
- 结果为虚拟娱乐提供商和虚拟体验学术研究提供了洞察力.
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