采用循环经济为基础的数字技术用于农业废物价值化的行为意图
Teerapong Pienwisetkaew1,2, Sasichakorn Wongsaichia1,2, Benyapa Pinyosap1
1International College, Khon Kaen University, Khon Kaen 40002, Thailand.
Foods (Basel, Switzerland)
|June 28, 2023
概括
这项关于泰国农业废物利用的研究确定了两个用户群体:受社会因素和信任影响的老年收入不同用户,以及优先考虑隐私的年轻低收入用户. 习惯对两个群体都有影响.
科学领域:
- 农业科学 农业科学
- 技术采用 技术采用
- 行为经济学是一种行为经济学.
背景情况:
- 泰国面临着重大的农业食品浪费挑战,特别是在东北部的制造业和零售业.
- 了解用户行为对于开发有效的移动技术解决方案至关重要,用于农业废物回收利用.
研究的目的:
- 根据人口统计数据,确定泰国农业食品系统中的用户部分.
- 分析影响行为意图的因素,以使用移动技术来利用农业废物.
主要方法:
- 集群分析用于人口细分 (性别,年龄,收入).
- 应用多组结构方程建模 (SEM) 来分析基于技术采用和利用统一理论 (UTAUT2) 的行为意图.
主要成果:
- 两个不同的用户群体出现了:老年用户 (收入不同) 和年轻用户 (低收入).
- 年龄和收入显著影响了细分;性别没有.
- 老年用户的意图受到社会影响,价值和信任的影响,而年轻用户则受到隐私和习惯的影响. 习惯影响了这两个部分.
结论:
- 年龄和收入等人口因素是农业废物管理技术采用的关键差异化因素.
- 定制移动平台策略以解决细分特定的激励因素 (例如,老年用户的信任,年轻用户的隐私) 对于成功的农业废弃物利用至关重要.
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