COVID-19疫苗犹:尼日利亚YouTube视频的内容分析
Mohammed Sadiq1, Stephen Croucher1, Debalina Dutta2
1School of Communication, Journalism and Marketing, Massey University, Wellington 6022, New Zealand.
Vaccines
|June 28, 2023
概括
尼日利亚YouTube内容分析揭示了疫苗犹的驱动因素. 对政府的不信任和普遍的阴谋论,特别是关于宗教和生物技术的阴谋论,阻碍了COVID-19疫苗接种工作.
科学领域:
- 社会科学 社会科学 社会科学
- 公共卫生 公共卫生
- 沟通研究 沟通研究
背景情况:
- 接种疫苗对于实现群体免疫力对抗COVID-19至关重要.
- 尼日利亚的疫苗接种进展受到公众犹的阻碍,未能达到70%的目标.
- 了解疫苗犹的驱动因素对于有效的公共卫生战略至关重要.
研究的目的:
- 分析尼日利亚YouTube头条新闻和有关COVID-19疫苗的用户评论的语气.
- 用计划行为理论来确定尼日利亚疫苗犹的主要原因.
- 为改进疫苗接种沟通策略的制定提供信息.
主要方法:
- 在2021年3月至2022年12月之间上传的YouTube视频的内容分析.
- 检查视频标题/标题和用户评论的专题内容和情绪.
- 计划行为理论框架的应用.
主要成果:
- 大多数YouTube视频 (53.5%) 呈现出积极的基调,而很大一部分 (40.5%) 是消极的.
- 大多数用户评论是中立的 (62.6%),负面评论占32.4%.
- 犹的主要驱动因素包括对政府的不信任 (15.7%) 和与宗教和生物技术有关的阴谋论 (46.08%).
结论:
- YouTube内容分析提供了对尼日利亚COVID-19疫苗犹的见解.
- 缺乏政府信任和广泛的阴谋论是疫苗接种的重大障碍.
- 针对这些问题的有针对性的沟通策略是必要的,以改善疫苗接种率.
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