测试多种方法,有效地促进卫生政策制定者使用知识门户:准实验性评估
Matthew Weber1, Veronica L Armour1, Calandra Lindstadt2
1Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, NJ, United States.
在线知识门户可以改善政策制定. 项目ASPEN使用谷歌广告,电子邮件和社交媒体来推广青少年抑郁症查资源,找到更具成本效益的有针对性的方法来推动政策简要下载.
科学领域:
- 卫生政策 卫生政策
- 知识 翻译 翻译
- 数字健康数字健康
背景情况:
- 在线资源对于卫生政策制定者和倡导者来说至关重要.
- 在网上空间的知识经纪是研究不足的.
- 项目ASPEN是一个在线门户网站,旨在支持青少年抑郁症查政策.
研究的目的:
- 比较在线推广方法在推动政策简报下载的有效性从项目ASPEN.
- 评估各种在线策略,以增加政策制定者和倡导者对研究证据的参与.
主要方法:
- 项目ASPEN知识门户网站于2022年2月启动.
- 实施的促销活动:谷歌广告,社交媒体,电子邮件和研究演示.
- 利用网站分析来跟踪用户访问,页面浏览和政策简要下载.
- 进行统计分析,以评估不同推广方法的有效性.
主要成果:
- 促销活动产生了2837次独特用户访问和4713次页面浏览.
- 谷歌广告带来了高流量,但每次转化成本更高 (下载费用为147美元).
- 与谷歌广告和社交媒体相比,电子邮件活动和定制演示文稿在政策简报下载方面显示出更高的成本效益.
结论:
- 谷歌广告有效地增加了网页浏览量,但在下载方面成本效益较低.
- 针对性的方法,如电子邮件活动和研究演示,在推动政策简要下载方面更具成本效益.
- 在选择有关政策知识的在线推广策略时,平衡参与目标和成本效益是关键.
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