公共卫生的社交媒体分析工具:一个跨部门调查
Becky K White1, Elisabeth Wilhelm2, Atsuyoshi Ishizumi1
1Department of Epidemic and Pandemic Preparedness and Prevention, World Health Organization, Geneva, Switzerland.
Studies in health technology and informatics
|June 30, 2023
概括
公共卫生专业人员需要更好的社交媒体分析工具来管理传染病. 这项研究调查了417名专业人士,揭示了在卫生危机期间有效的卫生沟通工具能力,数据源和语言方面的差距.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 随着COVID-19的流行,传染病管理的增长加速了.
- 社会倾听是管理健康相关信息的关键第一步.
- 关于公共卫生专业人员与社交媒体分析工具的经验的理解有限.
研究的目的:
- 评估公共卫生专业人员的经验和需求,使用社交媒体分析工具进行传染病管理.
- 识别公共卫生中社交媒体分析工具当前的挑战和局限性.
主要方法:
- 在417名传染病管理人员中进行了一项调查.
- 参与者报告说,他们平均有4.4年的社交媒体健康分析经验.
主要成果:
- 在社交媒体分析工具的技术能力中发现了重大差距.
- 突出了当前工具所涵盖的数据源和语言的限制.
- 发现需要改进工具功能,以满足传染病管理人员的需求.
结论:
- 了解公共卫生专业人员的具体分析需求对于未来的感染疫情准备至关重要.
- 提高社交媒体分析工具的能力对于有效的健康沟通和危机管理至关重要.
- 解决发现的差距将加强传染病管理和公共卫生应对领域.
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