社交媒体对眼科住院计划申请人的观点的影响
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Updated: Jul 25, 2025
05:36
Subjective Refraction Test Using a Smartphone for Vision Screening
Published on: October 18, 2024
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Sanket S Shah1, Sravya Veligandla2, Christopher Compton1,2
1Department of Ophthalmology, University of Louisville, Louisville, Kentucky.
Journal of academic ophthalmology (2017)
|June 30, 2023
概括
大多数眼科住院申请人使用社交媒体进行项目研究. 一个部门的Instagram账户对申请者产生了积极的影响,突出了居民的生活和个人资料.
科学领域:
- 医疗教育 医学教育
- 数字健康数字健康
- 眼科医生培训 眼科医生培训
背景情况:
- 社交媒体已经成为医学学员收集信息的普遍工具.
- 转向虚拟面试的转变需要探索用于居住计划招聘的数字平台.
研究的目的:
- 评估社交媒体在眼科住院申请中的作用.
- 确定申请人的信息需求以及社交媒体重塑品牌对招聘的影响.
主要方法:
- 一个横截面调查分发给眼科住院申请人.
- 该调查评估了社交媒体的使用情况,首选的平台,以及重新命名的机构社交媒体帐户的影响.
主要成果:
- 93%的申请人使用社交媒体,主要是Instagram和Facebook,进行研究.
- 69%的人使用Instagram了解居住计划.
- 重新命名的Instagram帐户对58%的受访者产生了积极影响,居民生活的内容是最具影响力的.
结论:
- 社交媒体是眼科住院申请人的重要资源.
- 有针对性的社交媒体内容,特别是关于居民生活的内容,可以提高项目招聘和申请人参与度.
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